Addressing the Noise around Deep Cycle Systems USA: My Experience and Commitment to Quality.

Addressing the Noise around Deep Cycle Systems USA: My Experience and Commitment to Quality.

Hello and welcome to the very first post of the Deep Cycle Systems USA Blog. 

I have decided that it’s time for me to address the noise surrounding the defamation lawsuit against Stefan Fischer in Australia and the coordinated, malicious cyber harassment attack that I’ve endured as a result.

Deep Cycle Systems USA is the exclusive distributor for Deep Cycle Systems LFP batteries in North America. Before I started distributing DCS batteries I have spent the last 22 years professionally designing, engineering and developing consumer products, mainly electronics. Over those years, I’ve learned that honest, genuine customer feedback is absolutely essential for refining and improving products. Genuine Consumer feedback drives progress product success.

DCS Australia (Deep Cycle Systems PTY LTD) is a small, family-run business. Deep Cycle Systems USA is even smaller. I am the sole owner and operator of DCS USA, the exclusive distributor of DCS LFP batteries in North America. Deep Cycle Systems USA is not in any way involved in the defamation lawsuit against Stefan Fischer in Australia. I have no control or influence over its outcome nor will I permit myself to be bullied, coerced or shamed into trying to influence it in any way. I am uninvolved and I will remain uninvolved. 

To clarify the relationship between these two businesses:

  • Deep Cycle Systems PTY LTD (Australia) is the manufacturer of DCS batteries.
  • Deep Cycle Systems USA (North America) is an independent distributor of the above mentioned DCS batteries.

Since US distribution began in 2022 I’ve sold several hundred DCS batteries and not one single of these batteries have experienced excessive capacity loss in the manner that Stefan Fischer claim to have experienced. 

Every single time I receive an inventory shipment I go through the effort of opening up each shipping box in order to inspect each individual battery for physical damage or cosmetic defects. I then proceed to check the bluetooth connection, the terminal voltage and then I fully charge each battery and repackage it before it is send out to my customers. I also perform random capacity tests in each individual shipment.

This level of attention to detail is why I can confidently stand behind the products I distribute. I also spend a considerable amount of time supporting my dealers and customers by answering calls, emails and messages in order to support them with their projects. I care deeply about quality, about people, and my work.

Out of all these several hundred batteries that I’ve distributed since 2022, there have only been four issues that could be considered warranty related. Out of those four, only one battery failure was the result of a manufacturing defect, the other three were due to customer caused damage and in these instances I replaced these batteries despite being under no obligation to do so. 

At the end of July this year I received an anonymous threat via email, warning me that a large group of YouTubers were planning flood my social media with negative reviews about what they refer to as "my dishonest business practices and products not performing up to specs". The following day I received another threatening email that suggested that I ought to be dragged out of my house and lynched and that I should be thrown in prison until I die, suffering as long and as painful as possible. Does this come off as a reasonable and morally sound, proportionate response?

It didn’t take me very long to realize that the vast majority of these hundreds of malicious harassment emails, phone calls, comments and reviews were not coming from genuine customers who had purchased and used the batteries I distribute, instead they were coming from what I’ve since learned is referred to as an Influencer Cartel. An Influencer Cartel is an individual or group hired by a Social Media Influencer, that plot for garnering enhanced engagement through various methods on Instagram and other social media platforms, where they perform fake engagement activities in order to benefit the person they are hired by. If you are interested in learning more about these type of deceptive media manipulation practices there's a very interesting book by Ryan Holiday called Trust Me, I'm Lying: Confessions of a Media Manipulator

Deep Cycle Systems PTY LTD has filed a lawsuit against Stefan Fischer on the grounds that Stefan Fischer has intended to create malicious harm towards DCS as a small business. Whoever is behind this anonymously coordinated cyber harassment campaign against me, clearly also has the intention to create malicious harm to me, and my business. Who would be so deeply invested in the outcome that they are willing to go through all this effort to harass someone who is in no way involved? I will let you speculate. 

If there is one thing these recent events has reinforced to me, it’s the fact that while social media has its upsides, it also has a profound and deeply sinister dark side. It is common knowledge that social media often promote and encourage trolling, stalking, bullying and harassment. Furthermore, social media algorithms often prioritize engagement, controversy and lies over truth. Social Media also promotes a lack of personal accountability as well as the well known Eco-Chamber Effect and last but not least, as developing research keeps confirming to us; it is bad for our collective mental health. 

As I previously mentioned, not a single of the batteries I have distributed have experienced excessive capacity loss beyond what our warranty guarantees. To prove my point, I recently ran a capacity test on the DCS 180Ah Dual Battery System that is currently installed in my Land Rover LR3. This dual battery system is used as a combined starting and house battery system and it is the same batteries that was originally installed under the hood of my Mercedes 300GD and later features in this first impressions video that we posted in January of 2023.

I’m happy to report that after 2.5 years of service under the hood, both batteries are still performing within the acceptable, promised range. The first 90Ah battery came in at 75.9Ah, and the second at 76.5Ah which equates to a capacity fade of 6.4% per year and 6.2% per year respectively. 

This is well within DCS’s warranty guidelines for under the hood mounted LFP starting batteries which is states that 30% capacity fade over 3 years is acceptable (10% per year). It is important to remember that once a battery has reached 30% capacity fade it still has 70% of its original capacity left! If my two 90Ah batteries were to continue to fade at the current rate it could taker up to 14 years until they are fully depleted. I will go into much greater detail on the topic of capacity fade of the LFP chemistry in upcoming blog posts.

The power delivery of these two LFP starting batteries remain exceptional. They will easily crank with only 20% state of charge and a mere 5 minutes of idle will bring them up from 20% SOC to 37% SOC. This is an impressively fast charge rate that only DCS batteries can accomplish and they even provide sufficient power to my 12,500 lbs winch. 

I originally started Deep Cycle Systems USA because I believe in the superior quality and performance of DCS LFP batteries and that remains unchanged. The impressive performance of DCS LFP batteries must be experienced in real life to be fully understood. If you have any questions regarding DCS products or you need help planning your next battery related project, please don’t hesitate to reach out to me personally and I will do my very best to help you. 

In upcoming blog posts I will dig deeper into greater detail about what makes these batteries so unique and I also plan to provide more facts and information about LFP battery technology in order to clear up common confusions and misconceptions, so make sure to sign up to the DCS USA newsletter if you are curious and want to learn more. 

Thank you.

I am in deep gratitude of your continued support,

Carl
Owner, Deep Cycle Systems USA

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